Melissa Chen Coaching

melissa’s top picks

Whether you’re an experienced entrepreneur, coach, or a content creator venturing into the online
space for the very first time – I’ve got you covered.

Let me save you the guesswork and share with you some of my all-time favourite secret weapons
that I guarantee will fast-track your success (you’ll almost feel like you’re cheating).

PS: Some of these are my affiliate links, which means I may get a commission for

recommending the product to you. There may also be special deals you can get exclusively
from me to you – so keep an eye out!

  • The Essentials
  • Scaling Secrets
  • Favourite Products
  • Reading Library

TOOLS FOR BEGINNERS

New to the online business game? Here are some fundamental tools you NEED in order to get started with your new service-based business.

TUBEBUDDY - YOUTUBE OPTIMIZATION

Tubebuddy will help you gain a competitive edge for competitor research and keyword ranking. We use it with VidIQ. 

REV - AUDIO TRANSCRIPTION

We transcribe all of our Youtube videos for captions with Rev. We love Rev because it’s easy, fast, and accurate.

ELEMENTOR - WEBSITE AND LANDING PAGE BUILDER

If you have WordPress, this is Vanessa’s FAVOURITE and virtually free plugin. Elementor can help you build your entire website and create beautiful landing pages that are super custom to YOU. This drag and drop page builder is a game-changer especially for those who can’t afford fancy lead gen software yet. We recommend upgrading to the $50/year plan to unlock even better features.

CONVERTKIT - EMAIL MARKETING

ConvertKit is an email marketing software designed for creators and entrepreneurs that has plenty of user-friendly features to make email marketing and lead collection super simple and virtually stress-free.

ACUITY SCHEDULING - APPOINTMENT BOOKING SYSTEM

To reduce the back and forth with clients and prospects, having a booking system is key. We love Acuity because you can customize your booking page AND connect it with your Instagram business account so prospects can book you directly on the ‘gram.

AIRTABLE - CONTENT AND DATA MANAGEMENT

We use Airtable to store all of our CRM data, spreadsheets, forms, and content plans. It’s an all-in-one solution and beats Google Sheets and Google Forms like no other because you can consolidate all the data, customize your dashboards, and automate data collection. We highly recommend Airtable for the entrepreneur at ANY stage.

VIDIQ - YOUTUBE OPTIMIZATION

VidIQ is great to give you indepth insight on the performance of your videos and how your keywords rank. We use it with Tubebuddy.

GROUP LEADS - FACEBOOK GROUP PLUG-IN

Want to be able to save all your member’s responses when they join your FB group without the manual hassle? Or do you want to automate sending your freebie to anyone who joins your FB group? Well, you’re in luck because Group Leads helps you automate EVERYTHING when it comes to accepting, filtering, and nurturing your Facebook group member requests!

NAMECHEAP - DOMAIN HOSTING

We love to buy our domains from Namecheap. The hosting solutions provided by Namecheap are less expensive than GoDaddy, yet still offer better features.

LATER - INSTAGRAM SCHEDULER

Later is our preferred marketing platform for Instagram to help us plan our captions and feed directly on Desktop without any tech hassle. Use the code “______” to get your first month free on the Premium annual plan. *

CANVA - GRAPHIC DESIGN

For our basic social media needs, including cover banners, YT thumbnails, and packshots, our entire team relies on Canva to bring our brand to life.

WAVE ACCOUNTING - ACCOUNTING SOFTWARE

A free accounting software that lets you invoice your clients and also track your income and expenses. The best part? It’s free.

GSUITE - DATA STORAGE

GSuite it what our team uses to create all our professional emails and host all of our internal team documents.

ZOOM - VIDEO CONFERENCING

Zoom is a powerful platform that allows you to host meetings in an effortless way. We love using Zoom to record our calls, film our course lessons, and more.

ONEDRIVE - HEAVY DUTY FILE STORAGE

OneDrive has the BEST plans for file storage (1TB of storage at an unbeatable price). We use OneDrive to store all of our Youtube clips and course content. Plus, you get FREE Microsoft Office with your plan.

SAMCART - SHOPPING CART

I finally decided to try Sam Cart after dozens of my friends and peers in online marketing had huge success using the checkout page platform. So, I guess I shouldn’t have been shocked that my sales increased almost instantly when I made the switch. Not to mention, I saved thousands of dollars in development fees. Still, my favorite thing about Sam Cart is that it seamlessly integrates with all my other tools. This allows me to launch my courses faster, with the confidence that all the pieces of my funnel will play nicely together.

BLUEHOST - WEBSITE HOSTING

If you’re starting from the very beginning, I recommend creating a website with wordpress.org and hosting it with BlueHost. It’s an effective and affordable way to make sure your site is always up and running.

MEETEDGAR - SOCIAL MEDIA SCHEDULING

It’s more important than ever to sound like you on social media, even when you automate your posting. MeetEdgar is not just your scheduler, but this platform also is built to fill your social queue faster, share your content in the right places at the right time, keep your feeds fresh and diverse, and help you grow your audience. MeetEdgar is our choice for managing all of our social media platforms in one place.

CLICKFUNNELS - LANDING PAGE SOFTWARE

I am a fan of all-in-one tools that allow you to scale without the stress. ClickFunnels is an funnel automation tool that streamlines your promotions. Pair it with Deadline Funnel, a countdown timer that adds urgency to tell your audience they need to act NOW, and sales will start rolling in while you sleep.

TOOLS FOR NEXT LEVEL GROWTH

Ready to go next level in your business and scale FAST? Here are some tools I invested in to take my business to multiple 6-figures.

LEADPAGES - LANDING PAGE BUILDER

We now use Leadpages to build our landing pages due to the features that help optimize our pages for conversion. Leadpages makes it so easy to build our opt-in pages, sales pages, and everything in between.

DUBSADO - CLIENT MANAGEMENT

Keep track of your client workflow, send contracts, and automate the entire onboarding process with Dubsado. You’ll look like a total professional to your clients and the best part is that you’ll no longer need to spend time sending documents back and forth.

ACTIVE CAMPAIGN - EMAIL MARKETING

We currently use Active Campaign for all our email marketing needs. Active Campaign is a powerful all-in-one solution for marketers and sales teams that automates not just email marketing, but everything from sales emails to lead scoring.

AIRTABLE - CONTENT AND DATA MANAGEMENT

We use Airtable to store all of our CRM data, spreadsheets, forms, and content plans. It’s an all-in-one solution and beats Google Sheets and Google Forms like no other because you can consolidate all the data, customize your dashboards, and automate data collection. We highly recommend Airtable for the entrepreneur at ANY stage.

99DESIGNS - GRAPHIC DESIGN

Our course slides and all of our professional graphic needs (such as Vanessa’s Youtube cover banner!) are done with 99Designs. 99Designs connects you with highly skilled graphic designers at reasonable prices. We love it because the turnaround times are amazing for projects on a time-crunch and the designers are top-notch! 

TRANSFERWISE

Instead of using PayPal (which has ridiculous fees!), Vanessa’s entire team uses Transferwise to pay contractors, wire money internationally, receive money, and so much more. Transferwise has been a game changer in how our business transfers money and we have saved hundreds and thousands in fees alone!

HELPSCOUT - CUSTOMER SUPPORT

Instead of having multiple inboxes and emails that get lost, Helpscout allows our team to transfer emails to the right team member easily, and helps us keep track of all our support tickets so none of our students and audience members feel left behind. 

EASY WEBINAR - WEBINAR PLATFORM

We host all of our free trainings using Easy webinar which makes the automation process seamless not just for our team, but for our audience.

DEADLINE FUNNEL - COUNTDOWN TIMER

To drive urgency for our prospects to act fast on our limited time offers, we use Deadline Funnel to activate countdown timers that help us increase conversion.

SLACK - COMMUNICATION PLATFORM

Vanessa loves to use Slack to communicate with her clients and her growing team. Slack keeps things organized within the business by seperating all of our conversations in unique channels. 

OLARK - CHATBOX

We use live chat boxes on our pages where our team can directly help our prospects navigate any questions they may have about our products and services.

SCREENFLOW - SCREEN RECORDING SOFTWARE

Melissa loves to use Screenflow to record her screen for YouTube videos!

REPURPOSE HOUSE

Repurpose House turns every type of content whether audio or video into multiple content pieces of various dimensions so you can explode your socials without doubling your work.

SNAG MY TECH AND OFFICE TOOLS

Curious to know some of my all-time favourite products that have kept me SANE in my business, from snazzy content-creating tech tools to lifestyle products? Look no further, I’m sharing all the deets below.

MY FAVOURITE BOOKS

Here are my all-time favourite books that have helped me level up my business and my mind.